John Wooden's UCLA Bruins won 9 titles in 10 seasons and 10 in 12, although it wasn't until his sixteenth season that he won his first. He's in the Basketball Hall of Fame as both a player (Purdue) and coach.
He didn't preach winning. He preached doing your best, which he considered success.
What do coaches tell our players before a game? One season I shared this line with middle school girls before each game.
Bring your best effort every day as a worthy competitor. Everyone wants to win every day. Coach Wooden preached success over winning and won a lot, 88 consecutive games, ten championships. Bring the fight.
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