New Team, New Brand

Every season, every team is different. That change creates both void and opportunity: a chance to evolve and to rebrand.

Melrose Volleyball doesn’t rebuild—but it can rebrand.

Consider Sara Blakely, who turned women’s shapewear into a multibillion-dollar business with SPANX. She succeeded not by accident but by following a simple playbook:

The SPANX Program

• Make it.

• Sell it.

• Build brand awareness.

• Never compromise on quality.

• Obsess the product—you can’t sell what isn’t worth buying.

• Expect failure. Learn from it. Her father asked at each Saturday dinner, “What did you fail at this week?”—a reminder that failure is the parent of success.

The same applies to MVB 25. Branding matters. Who are you? What is your identity? How do you play? And what do your performances say about you?

Rebranding isn’t cosmetic—it’s a declaration of purpose.

The 2012 team had gunslingers. 

It's your brand. Build it. Obsess the product. Protect your culture. 

Imagine the possibilities.