Connection

Exceptional teams connect with their fans. They deliver emotion and premium performance.

In 2003 nobody expected Melrose to sweep 22-0 Arlington Catholic, which had not lost a set all season. A topspin smash by Denise Applegate finished the Cougars. Melrose entered the sectional title business.

In 2009, Melrose upset Barnstable, the  "brand name" in Massachusetts volleyball. A signature win catalyzed the start of a four-peat of sectional titles, ending with a State Championship. 

Fans connect when they feel they become part of the story. "They" become "we." Teams earn energy from the fans and return it. The experience became infectious. 

Great stories often capture unexpected success. Being 'too small', 'too young', or unknown sometimes helps. 

Build a brand connection one fan at a time.