“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On!' has solved and always will solve the problems of the human race.”
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- The Grand Canyon where water defeats stone
- The man who took down a mountain by hand
- The Energizer Bunny keeps going and going...
- Cliff Young won the Australian ultramarathon in 1983 at age 61.
- The US Miracle on Ice, coming from behind three times to beat Russia
- Canadian Coach Dave Smart teaches, "Excellent teams are capable of playing harder for longer."
1. Confidence is built, not bestowed.
Tracy rejects the idea that confidence is innate. It’s a skill formed through discipline and repetition.
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Confidence grows from competence — doing the hard work, practicing fundamentals, and stacking small wins.
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“You can’t feel secure about what you haven’t mastered.”
Takeaway: In sport or leadership, the antidote to doubt is preparation. Confidence isn’t a feeling you wait for; it’s the residue of deliberate effort.
2. Self-esteem is the foundation of performance.
Tracy defines self-esteem as “how much you like yourself.” High self-esteem fuels risk-taking and resilience.
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Every time you act in line with your values, self-esteem rises. Every time you betray them, it falls.
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He encourages daily affirmations of identity (“I like myself”) — not as fluff, but as cognitive conditioning.
Coaching parallel: Athletes who connect effort to self-respect, not external validation, recover faster from setbacks and criticism.
3. Thoughts shape emotions, emotions shape actions.
Tracy builds on the cognitive-behavioral loop: what you think determines how you feel, and how you feel determines how you act.
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Replace self-defeating internal dialogue (“I always mess up under pressure”) with constructive self-talk (“I’ve prepared well — I can handle this”).
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“You become what you think about most of the time.”
Lesson: Thought management is performance management. Teach athletes to talk to themselves, not listen to themselves.
4. Courage precedes confidence.
Many wait to feel confident before acting; Tracy flips that.
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Action breeds confidence; hesitation breeds doubt.
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Every small act of courage — speaking up, taking a shot, owning a mistake — strengthens the “courage muscle.”
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He writes, “Move boldly in the direction of your dreams, and confidence will follow.”
Application: In coaching, create low-risk reps where players act decisively. Reward courage, not just outcomes.
5. Goals, clarity, and purpose multiply confidence.
Tracy insists that clarity is the single biggest driver of confidence.
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People with written goals and plans project certainty; people drifting without direction radiate uncertainty.
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Confidence thrives on alignment — knowing what you want and why it matters.
Practical step: Write, visualize, and review goals daily. Confidence comes from seeing progress toward a chosen aim, not waiting for validation from others.
In essence
Brian Tracy’s thesis:
“Confidence is not believing you’ll always succeed; it’s knowing you can handle whatever happens.”
Confidence = clarity + competence + courage + consistency.
It’s teachable, trainable, and renewable — the same way you build skill, culture, or trust.


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