Make Moments

Sport helps us to write great narratives. Here are tips shared from Sam Davies' review of The Power of Moments. 

"Boosting sensory appeal is about “turning up the volume” on reality."

"To raise the stakes is to add an element of productive pressure: a competition, a game, a performance, a deadline, a public commitment."

"One simple diagnostic to gauge whether you’ve transcended the ordinary is if people feel the need to pull out their cameras."                

"Our instinct to capture a moment says: I want to remember this. That’s a moment of elevation."

Great players and great teams don't wait for moments. They earn moments. They make moments. 

Feel the energy.