Monday, May 04, 2026

Extending the Must, Needs, Wants Framework

MUSTS, NEEDS, WANTS. At the end of each season, former Patriots Coach Bill Parcells took out a sheet of paper and divided it into three sections - MUSTS, NEEDS, WANTS.

That's a constructive, priority-based approach.

It's not enough for many teams. Extend the framework with blended character and competence based columns - VALUES, STANDARDS, GOALS.

These are possibilities, not even suggestions. The best teams construct their own values, standards, and goals. 


Control what you can control. Everyone wants health and luck (how the ball bounces, officiating), but those are beyond control. 

Focus on process before results. Values come before standards. Without values, standards are seldom achieved. Without standards, goals are never achieved. 

Even the best framework is only words. The best teams translate their words into actions. Actions produce results and results promote belief. Circle back to Parcells who also said, "Confidence comes from proven success.

What are your values, standards, and goals? 

Lagniappe. This informs two lessons - making others better and players totally focused in the moment. 

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