"Always Protect the Team"

Pete Carroll shares the 3 team rules he uses to build culture.

Not 10 values. Not a 100-page manual. 3 rules.

Simple, repeatable, and powerful.

1: Always protect the team - "This isn't just about behavior. It's about conscience."

Protecting the team means being mindful of… https://t.co/4X8fA8jnmw pic.twitter.com/xpZ3mbJNva

— Coach AJ 🎯 Mental Fitness (@coachajkings) December 31, 2025

Whether you like it or not, as a student-athlete you represent your community, school, team, family, and especially yourself.  

1. Be professional. Don't disrespect opponents or communities on social media, electronic media, or print media. 

2. Represent the team academically. If you can learn the nuances of sport, then you can do well in school. 

3. Do nothing to hurt your character in the community...violating team rules, violating the Chemical Health Policy, or violating the law (e.g. reckless driving).