“The fight is won or lost,” says Muhammad Ali, “far away from witnesses – behind the lines, in the gym, and out there on the road, well before I dance under the lights.” - from Legacy by James Kerr
What messages are embedded?
The player seen "above the water," doesn't represent the mass of the iceberg.
You don't need special equipment. You could use stairs.
Sport rewards athletic explosion.
Write a great narrative.
Become unstoppable.
Be excited.
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