From an online summary of the Heath Brothers' Made to Stick
"In 2004, researchers at Carnegie Mellon University found that people were more likely to donate money when they heard a message about a starving seven-year-old girl in Africa than a message about 3 million starving children in Africa.
When you tell a personal story about yourself, someone you know, or someone you read about, your audience can put themselves in their shoes and feels that person’s struggle and success."
“If I look at the mass, I will never act. If I look at the one, I will.” – Mother Teresa
Rivalries fuel sports. Within the ML12 Freedom Division, the fuel historically comes from Burlington and Wakefield. They're the "dominos" that must be knocked over.
Years ago Melrose basketball was leading Burlington by 25 with four minutes left, despite have two star players (juniors Shey Peddy, Lynley DeAmato) knocked out of the game by "physical" play. Burlington scored 17 points in the final four minutes after Dave Brady cleared the bench. Burlington parents left saying, "see, we're every bit as good as they are."
MBB players had steam coming off their heads and asked to be let loose in the rematch. Melrose came out afire and led 42-10 after ten minutes. Brady called off the dogs. Melrose made their point.
Some players need to optimize their intensity by listening to calming music before the game. Others need to be amped up. Do what works for you. Create 'signature wins'.
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