What's your brand? Branding matters. Branding defines how others see us and how we see ourselves.
Branding includes both identity and performance. Saying you have a championship-driven program and not winning championships or beating competitive teams is just wishful thinking.
Be specific. What's your WHY, your WHO, and your WHAT?
Meaning. Define your reasons. Play for the girl next to you. If you need another reason, "Go for the Three-peat."
Identity. "This is who we are." That is not who we are. Be high character, high skill, high effort players. You don't have to be the next Hannah Brickley. Be your best you.
Performance. "This is how we play." Play hard, play smart, and play together. Play to win not to avoid losing.
Don’t rebrand the product when you can rebrand the problem. Melrose volleyball carries a brand of excellence, "banner after banner." Shaping a new brand, what would you recommend?
How about, "Hit the floor with us" or "Become your best by being with us."
Lagniappe. Lead like Ted. Start earning your dreams today.
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