"I'm a salesman." - Chuck Daly (two time NBA Champion coach)
You may not realize it, but we're constantly selling. Persuasion is our business as a teacher, a retailer, a health care worker.
And of course, as a coach. Coaches seek to add value through building skills, athleticism, game knowledge, resilience, and more. And players "buy in" to the program seeking minutes (court time), shots (role), and compensation (money for professionals and recognition at other levels).
Coaches reward those who do what they teach, how they teach it, at the right time. And players perform both hard and soft skills.
"The magic is in the work," so be prepared to do the unrequired work that separates extraordinary from ordinary. In school that might mean reading five more pages or five more problem sets. And in sports it may mean five more sprints or taking five more serves.
Coaches see everything. You're selling your game.
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