Develop Your Personal Brand

Branding offers opportunities to increase your 'footprint' and for some to monetize their platform.

Kris Jenner is synonymous with brand expansion with over 44 million Instagram followers. Expand our 'Circle of Competence' using her MasterClass. 

I knew an ICU Physician Assistant who asked everyone for one tip or core value. My brand is "Learn and share." It could be a book, website, quote, movie, recipe. Anything. 

Ideas are future currency. Each of us has tens of thousands of ideas daily. Identify and share some of the best. 

• Learn every day, crossing disciplines. 
• Be a "learn-it-all" not a "know-it-all." 
• Use analogies to leverage creativity. Find "escape velocity" from ordinary.
• Be a builder not a destroyer.
• Create better habits like reading, journaling, and growth mindset. "We make our habits and our habits make us." 
• Steal. "Good artists borrow; great artists steal." - Picasso  
• "Advance the story" as "the film is made in the editing room."

Study 'industry leaders'. Read great biographies and biographers like Walter Isaacson who wrote, "Einstein," "Benjamin Franklin," and "Leonardo da Vinci." 

"What science teaches us, very significantly, is the correlation between factual evidence and general theories, something well illustrated in Einstein's life."

Learn and share. 

Lagniappe. Here are my notes from her second lesson. 

Lagniappe 2. "Power tip." Think about a 'change up' from a full attack to a solid tip that looks initially like a full swing. Two Melrose players who used variations on this were Hannah Brickley and Sarah McGowan.