Saturday, July 15, 2023

Better Your Brand Five Ways

Improve your brand, how others perceive your program and you. Here are exemplars from valued brands.

Set your Standard of Performance high and work to live up to it every day. Accountability is setting your standards high. Encourage that standard to everyone in the organization. Bill Walsh's The Score Takes Care of Itself belongs on your desk.

"Make it. Sell it. Build brand awareness." - Sara Blakely   CEO and owner of Spanx, Blakely turned an idea into a five billion dollar empire. She was on an 'Outward Bound' type retreat where she had to jump, wearing a bungee cord, to a 'catcher' suspended by a crane. She made it successfully, unlike most. She jumped to a spot 'three feet above' the catcher. Her advice, "aim high." 

"Do one thing every day for your craft and one for your business." - David Mamet, playwright, author, and director.  Improve your skills, athleticism, and brand. 

"The director's job is to advance the story." - Ron Howard, actor and director   You become your own life coach. Your job is to advance your narrative using the tools you acquire from mentors, study, and experience. 

"Bring the best version of yourself to work every day." - Samuel L. Jackson  This echoes the fourth agreement in The Four Agreements. Think about your communication in interviews. If you're a high performer, you'll get credit. Share credit by praising teammates and coaches. 

Lagniappe. Every player benefits from better platform skills. "Every day is player development day." 

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