"Never Read a Person by Their Book"

Coach Celli has the team read and study a book together. There's a principle called cognitive dissonance. That embodies being conflicted about a topic. 

Urban Meyer expresses that. He accomplished a lot in coaching, but has proven to have major shortcomings. 

But his book, "Above the Line" is exceptional. Here's a link to a pdf summary. 

Examples:

E + R = O   (Event + Response = Outcome)

10-80-10  (How players fall on a continuum)

"Escape velocity"

"Crossing the red line"